We're excited about our new hang-tag designs for our various products. Each is unique and designed specifically for an individual garment. The backside of the labels have additional info including best practices for the life of your garment and options for donating/recycling when you are done with it. They're inspired by vintage workwear labels that highlighted the garment's key features.
Some of our inspiration included these types of vintage workwear labels/advertisements seen below. The level of detail called out makes the garment's design shows the many factors considered in the garments design.
(images via Vintage Workwear)
In addition to workwear labels, we were also inspired by vintage film "Lobby Cards". If you're not familiar with lobby cards, take a look at their interesting history here. These Lobby Cards used to come in sets of 8 typically and would highlight various scenes from the movie as well as the director, cast, and more. The Lobby Cards add more context and information about the films compared to the standard modern day movie poster. (Sidenote: We'll be borrowing from the Lobby Card layout more for our upcoming lookbook).
Below are some of our initial prints and working samples.
Send us an email if you'd like and let us know what you think of our new approach to labeling our designs.