By Jason Calderon:
We recently launched our V.2 Raglan Shirt. It's made of a Hemp/Organic Cotton Jersey blend that has a nice soft, worn feel. The weight of the material (7.5 ounces) gives it the look/touch of a material you'd find in vintage work-wear.
The design of the shirt was loosely inspired by the uniforms worn by the crew of the Nostromo in the original Alien film (specifically Lambert, The Navigator). I love everything about the look and feel of that movie, especially the costume designs. The garments in the film all have a lived-in, retro/futuristic balance to them that really excites me. You'll also notice the Nostromo uniforms feature prominent "Weyland Corp" branding in the form of multiple embroideries. I wanted to capture that cool retro/future workwear spirit in the V.2 Raglan Shirt design by using a unique, soft but durable material and including some type of embroidered branding. To accomplish this, I designed a small embroidered patch featuring our West Daily "WD" brand mark to adorn the shirt's left sleeve (as well as other garments in our collection). This design was meant to add a subtle yet dynamic element to the shirt: something that would catch the eye but not over-power or detract from the overall look.
The great thing about the fabric of the V.2 Raglan Shirt is that it's hemp fibers are naturally anti-bacterial and moisture absorbent. This makes it the perfect shirt for space exploration in a hot, dark, confined spacecraft. If you'd like to get a V.2 Raglan shirt for yourself, they're now available in a range of unisex sizes in our webstore.
(Above) A close-up of the WD embroidered patch. (Below) The V.2 Raglan Shirt.
We're excited about our new hang-tag designs for our various products. Each is unique and designed specifically for an individual garment. The backside of the labels have additional info including best practices for the life of your garment and options for donating/recycling when you are done with it. They're inspired by vintage workwear labels that highlighted the garment's key features.
Some of our inspiration included these types of vintage workwear labels/advertisements seen below. The level of detail called out makes the garment's design shows the many factors considered in the garments design.
(images via Vintage Workwear)
In addition to workwear labels, we were also inspired by vintage film "Lobby Cards". If you're not familiar with lobby cards, take a look at their interesting history here. These Lobby Cards used to come in sets of 8 typically and would highlight various scenes from the movie as well as the director, cast, and more. The Lobby Cards add more context and information about the films compared to the standard modern day movie poster. (Sidenote: We'll be borrowing from the Lobby Card layout more for our upcoming lookbook).
Below are some of our initial prints and working samples.
Send us an email if you'd like and let us know what you think of our new approach to labeling our designs.